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Search Engine Optimization

Scenario: You need your site to be more visible in search results. With the advent of Google Universal Search, the increasing complexity of search algorithms, and the ongoing importance of the search channel, you’re eager to connect with a firm that has a comprehensive, common-sense view of the field, and one that takes an appropriate long term view of marketing strategy, in partnership with you and in keeping with your marketing and public relations objectives.


NEWS & IDEAS


Andrew Goodman Appointed
to SES Advisory Board


The Latest by Andrew Goodman
 » Long-Tail Paid Search Effort

 » Paid Search Ad Testing: ROI or CTR?
 » Drowning in Too Many Keywords

The Latest by Mona Elesseily
 » Where Search Is Headed
 » Tailor Your Ad Copy To Buy-Cycle Stages
 » Getting Credit for Offline Conversions



Problem: You’ve heard conflicting claims about which tactics work, and may suspect that some “SEO” firms have a blunt hammer that sees your project as just another nail. You need, to put it in the succinct terms employed by a recent and typical Page Zero client, “a whole strategy.”

Budget Ballpark: This depends entirely on company size, scope of project, and duration. Search visibility has many facets; you may need us to implement one or two, several, or a comprehensive strategy. Various professional competencies can come into play, and dedicated account directors oversee our projects. Our fees start at $10,000 and can exceed $150,000 in some cases.


Pain Reliever: Page Zero’s Extra Strength SEO.

Extra Strength SEO starts with a discovery process and moves from there into getting the right problem solvers and implementers on the bus. We’re marketers, not maniacs! We assess your needs and determine which of our services will be best suited to your bottom line improvement, and other objectives:

  • SEO 2.0, our comprehensive in-house service that focuses heavily on strategy and monitoring, with some custom work. All informed by a steering, enterprise class of advising, mentality. Often this service can be offered at half the price of other “blue chip agency SEO” services, with nothing taken away from the bottom line benefit.
     
  • Elements of SEO – a selection of a la carte services that are recommended based on our initial assessment of what will most “move the needle” for the client. Instead of micromanaging every last detail and promising that “first gen SEO tactics” will magically lead to bottom line improvement, Elements of SEO will zero in on the one, two, or three initiatives needed to improve client results as mutually agreed by client and Page Zero using broad marketing strategy criteria.
     
  • Large site, retail, or enterprise class SEO – Page Zero acts as strategic lead and general contractor; employs partners for technical implementation.

Interested in improving your search referral performance, and your bottom line results? Please get in touch by providing us a little bit more information about your company and your objectives for this project. While we are aggressive tacticians when the situation warrants, we’re not interested in projects that involve nefarious tricks, schemes, and simple-minded “index spam.” We’re concerned about your organization’s image and your long-term success. The more you tell us about your project, the more likely it is we’ll be able to move along swiftly towards a more detailed proposal. Thanks! We look forward to hearing from you.


Request a Quote: Search Engine Optimization

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  What are the products, services, or content you’ll be focusing on?
 
 
  On an average weekday, how many visitors currently come to your site (visitors or visits is fine, please don't report "page views" or "hits")? If you expect this to grow in the next 90 days due to marketing efforts, cite the higher number.
 
 
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OTHER FOCUS:

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  Paid Search Marketing
Website Refresh or Redesign
Online Public Relations
Elements of SEO (Organic Search Visibility)
 
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Consulting from Page Zero
Paid Search Marketing
Expert management of AdWords & YSM accounts
Conversion Improvement
SEO, Landing Page Juice
& Website Design Refresh

Page Zero Publications
Google AdWords Handbook
By Andrew Goodman
Get the original handbook packed with do-it-yourself tips on maximizing ROI with Google AdWords!  
MORE INFO
 

 


About Page Zero Media

Founded in 2000 by Andrew Goodman, Toronto-based Page Zero Media has implemented over 250 paid search advertising campaigns. We also do other things! Our diverse range of clients include: niche retailers (NutsOnline.com, TheLightbulb.co.uk, AppliancePartsPros.com); large retailers (Canadian Tire); niche-sensitive consumer lead generation (HIFU.ca); B2B lead generation (Intellishare Environmental); financial companies (E*TRADE, BMO Investorline); media companies (Torstar Digital); Internet pure plays (PayPal, CareerBuilder). Page Zero’s management team: Andrew Goodman (Founder; Author, Winning Results with Google AdWords (McGraw-Hill, 2005, 2008); Dean Towers (Founding Partner, Director, Client Services); Mona Elesseily (Director, Internet Strategy; Author, Mastering Panama); Cory Kleinschmidt (Director, Web Development; Co-founder, Traffick.com).

 
 

 

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