The Recession and Advertising: Let’s Talk
We’ve all heard the tantalizing tales of some smarty-pants who snapped up recreational property in Florida and Arizona during the trough in prices following the financial crisis of 2008-2009, or the ultra-wealthy who loaded up on railroads and farmland during the Great Depression. So… am I about to tell you that you might be able […]
Wrapped: The Science of PPC Parts 41-50
Over the course of the series thus far, the Science of PPC has covered the gamut of paid search topics with the goal of sharing expert advice and insight into the ever-changing world of paid search marketing and digital marketing analysis. Summarized below, parts 41-50 of the Science of PPC continue Andrew Goodman’s investigation into […]
Wrapped: The Science of PPC Parts 31-40
Since launching in the fall of 2019, the first 40 parts of The Science of PPC have covered a variety of paid search topics with the aim of bringing greater clarity and insight to the complicated world of paid search marketing and digital marketing analysis. Parts 31-40 of this 50-part blog series have continued Andrew […]
Wrapped: The Science of PPC Parts 21-30
Since launching in October 2019, The Science of PPC has covered a variety of paid search topics with the goal of helping marketers elevate their account performance. Led by Page Zero founder and president Andrew Goodman, the 50-part blog series has featured practical explorations of the concepts, quirks, and complexities that govern Google Ads, including […]
Wrapped: The Science of PPC Parts 11-20
Since launching The Science of PPC in October 2019, Page Zero founder and president Andrew Goodman has covered a variety of topics with the goal of bringing greater clarity and insight to the complicated world of paid search marketing. Andrew continues his analysis of the concepts, quirks, and complexities that govern Google Ads in Parts […]
Wrapped: The Science of PPC Parts 1-10
Summarized here, the first 10 parts of this 50-part series begin Page Zero founder Andrew Goodman’s deep dive into the protean realm of PPC, covering introductory topics like the history of search engine advertising to practical explorations of the features and tools available to paid search marketers.
Creating Team Wins in PPC: Tools and Tips to Work More Transparently
To all PPC heroes, rock stars, and ninjas: like the wolf in nature, a lone wolf cannot see as much. And wolves hunt in packs, don’t they? Sure, in agency work, a “single lead point of contact” is an important convention. Without a firm, experienced, and comprehensively trained account lead, no account can contend with […]
Digital Advertising: Fear of the Unknown (The Epidemic)
CPG conglomerates accustomed to “spray-and-pray” ad practices have turned accusatory towards the most highly accountable forms of media of all time. Eliminating PPC ad campaign waste in the form of invalid clicks and underperforming segments etc is crucial. But in successful accounts, hypervigilance around waste gives way to ordinary levels of tightening.
2018 PPC Predictions: Meta-Analysis to Kick off the Year
To kick off the year, we’ve been treated to the usual round of roundups: expert predictions for what to expect in the coming year. For Search Engine Journal, an esteemed list of 25 PPC experts offered their prognostications about what to expect in our rapidly-changing field in 2018 and beyond. Other than my own product idea […]
Google Announces Premier Partners Designation for Agencies
As a PPC-focused agency, we’ve always hoped that our story would be easy to differentiate from the roughly several million wannabes who would like to dabble a bit in Google AdWords. If that differentiation were to come in part with the blessing of Google itself, we thought, so much the better. Google’s push to encourage […]
