Problem: Cost and bureaucracy aren’t something you can afford. You want a simplified, cost-effective process for putting some life into your landing pages – while not sacrificing the power of contemporary testing methodologies. Compromise on creative elements or the proper testing protocol and you could wind up as uncertain as ever.

Budget Ballpark: $5,000 and up per test, and a willingness to pay a substantial performance bonus.

Pain Reliever: Page Zero’s Landing Page Juice is true, professional-quality multivariate testing. It takes the principles behind garden-variety A/B testing and Best Practices Audits (also good ideas), and takes them to the logical next step, injecting user experience best practices, alternative messaging strategies, and finally, offering sophisticated, statistically sound feedback on various elements of user behavior. Most of all, the creative and testing process are informed by a simplified framework that allows us to interpret positive and negative user feedback in light of broader (and often, simple) theories of online navigation, targeting, communications, and web credibility. Page Zero was an early beta tester of Google’s Website Optimizer testing product — we find the ongoing dialogue with Google invaluable (and we hope they like our feedback too!). Landing Page Juice consists of a planning phase and a typical 30-60 day testing and data analysis phase.

Interested? Please get in touch by providing us a little bit more information about your company and your objectives for this project. More is better!

About Page Zero Media

Founded in 2000 by Andrew Goodman, Toronto-based Page Zero Media has implemented over 250 paid search advertising campaigns. We also do other things!

Our diverse range of clients include: niche retailers (NutsOnline.com, TheLightbulb.co.uk, AppliancePartsPros.com); large retailers (Canadian Tire); niche-sensitive consumer lead generation (HIFU.ca); B2B lead generation (Intellishare Environmental); financial companies (E*TRADE, BMO Investorline); media companies (Torstar Digital); Internet pure plays (PayPal, CareerBuilder).

Page Zero’s management team: Andrew Goodman (Founder; Author, Winning Results with Google AdWords (McGraw-Hill, 2005, 2008); Dean Towers (Founding Partner, Director, Client Services); Mona Elesseily (Director, Internet Strategy; Author, Mastering Panama); Cory Kleinschmidt (Director, Web Development; Co-founder, Traffick.com).

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