Conversion Improvement Services

It sounds backwards, but the best way to achieve success in highly competitive online media markets is to think “last things first.” Clicks are nice, but conversion is the name of the game! So you’ve got to figure out how you’re going to persuade and convert customers into sales or leads, before you begin driving traffic. Whether you need to test a single landing page, improve flow with a user experience audit, or refresh a tired website to beef up its marketing communications, design, and credibility, we can help.

NEWS & IDEAS

Andrew Goodman Appointed
to SES Advisory Board

The Latest by Andrew Goodman
» Long-Tail Paid Search Effort
» Paid Search Ad Testing: ROI or CTR?
» Drowning in Too Many Keywords

The Latest by Mona Elesseily
» Where Search Is Headed
» Tailor Your Ad Copy To Buy-Cycle Stages
» Getting Credit for Offline Conversions

About Page Zero Media

Founded in 2000 by Andrew Goodman, Toronto-based Page Zero Media has implemented over 250 paid search advertising campaigns. We also do other things! Our diverse range of clients include: niche retailers (NutsOnline.com, TheLightbulb.co.uk, AppliancePartsPros.com); large retailers (Canadian Tire); niche-sensitive consumer lead generation (HIFU.ca); B2B lead generation (Intellishare Environmental); financial companies (E*TRADE, BMO Investorline); media companies (Torstar Digital); Internet pure plays (PayPal, CareerBuilder). Page Zero’s management team: Andrew Goodman (Founder; Author, Winning Results with Google AdWords (McGraw-Hill, 2005, 2008); Dean Towers (Founding Partner, Director, Client Services); Mona Elesseily (Director, Internet Strategy; Author, Mastering Panama); Cory Kleinschmidt (Director, Web Development; Co-founder, Traffick.com).

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